Marketing Fundamentals in 2021
Whether you’re a business owner or a marketing professional, the world of marketing continues evolve year after year.
So how do you keep up with the latest trends? Here’s the big secret: you don’t have to.
Do you really want to build your business around trends? Remember when Snap(chat) was all the rage? Myspace? Is any business relying on those tools to generate income now? If you build your business around the latest trend, you may have immediate success, but you’re not setting yourself up for long-term success.
Build the foundation, and then build the pieces on top of it.
6 Marketing Tools You Need Today
1. Canva, or another post scheduling app
Instagram and other social media apps are real time wasters. You open the app to make a post, and 20 minutes later, you haven’t even begun creating the post. You got caught in scroll land.
Canva is great because it not only is a design tool, but it also allows you to schedule posts, and save hashtags. This means you’re spending less time wasting time, and more time running your business.
MailChimp is one of the biggest pieces of marketing software out there, and they send over 10,800 emails out every second with their platform. Can you even wrap your head around that? We sure can’t. The best thing about MailChimp is that it’s free unless you want more pro features, or unless you’ve surpassed 2000 subscribers. If you aren’t using email marketing with your business yet, there is huge potential for growth in that area for you, and it’s worth investing time in it. Depending on your type of business, email marketing can account for 50% of your sales, sometimes higher.
3. Google Analytics
It kind of seems like a no brainer, but if you haven’t done so already, you should be using Google Search Console and Google Analytics. Google Analytics will help you see which areas of your website are getting the most amount of traffic, and which areas of your website can use a little bit of help. Google Analytics will give you a huge amount of insight into where your traffic is coming from as well. This is extremely important in understanding which aspects of your marketing are working the best – is it social? Or is it organic search? No more guessing. Just know.
4. Yoast SEO, or other SEO plugins
If your website is built on WordPress, Yoast SEO is a no brainer plugin to install. Right out of the box it will help improve your website’s SEO. But of course, you still have to do the work. It will just help you along. Here are some tips:
- Fill in all of the information on the initial setup.
- Find the XML sitemap link that Yoast created for you, and add that to your Google Search Console if you haven’t already done so.
- Use the plugin when you’re writing content for both your blog posts and the pages of your website.
- When you start a new page or post, in the Yoast section, enter your keywords.
- As you write, Yoast will keep track of whether you’re using proper SEO tactics and it will provide you with a score analysis.
Not on WordPress? There are a number of SEO checker tools out there.
Honeybook is an easy-to-use software built to help small business owners streamline their business processes, from inquiry to invoicing. We can’t recommend Honeybook enough. It blows all of the other programs like it out of the water due to it’s large amount of features at a low monthly cost. If this sounds like an ad, it is. We love it and we recommend all of our clients get on it.
Hubspot is a CRM platform that is a full suite of software, built to help you grow as a business. It helps you build meaningful, lasting relationships with your prospects and customers through valuable content and experiences, and empowers people to reach their goals.
Do you need to implement each one of these tools into your business today? No. But if you can implement one a week over the next 6 weeks, you’ll be in good shape. You don’t have to know each tool inside and out. Many of these tools will be able to help you straight out of the box, with very little learning required.